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TODAY Show How To Make Hair Color Last Longer With Sojourn

Today Show Recommends Sojourn to Prevent Color Fading

The Today Show Recommends Sojourn to Prevent Color Fading

It was time for a color change, so you went to the salon and shelled out a small fortune on everything from highlights to lowlights and maybe even a glaze. Whether you wanted a simple, sun-kissed look or a dramatic change, the question now is: How will you make that color last until next time?

Read these 11 tips to help your hair color last longer from the TODAY Show.

TODAY turned to expert colorists to get their best advice on how preserve your color once you’ve left the salon.

1. Don’t head straight to shower.

Celebrity colorist Ryan Pearl, who works at Cutler Salon in New York City, recommends waiting at least 24 hours before shampooing as this allows the dye to settle into the hair. If you’re desperate to get that clean-hair feeling, Pearl suggests simply rinsing your hair with cool water and scrubbing the scalp with fingertips.

“A nice scrub will still cleanse the hair and scalp without pulling color,” Pearl said in an email to TODAY.

2. Skip the super hot water.

That hot shower might feel good after a long day, but is it worth ruining your hair color over? We didn’t think so.

Pearl encourages women to use water at cooler temperatures when washing dyed hair as it “will help prolong the brilliance of the color.”

3. Think about switching up your favorite products.

To keep your newly dyed locks, you just might have to say sayonara to some of your go-to products.

“Many over-the-counter products contain salts, sulfates and detergents. That’s why they are so inexpensive. These ingredient strip hair color out!” said JB Shelton, an educator for Bosley Professional Strength haircare.

Instead, look for products that are sulfate and alcohol-free. They work just as well and will help your hair hold onto its color.

Read the rest of the article by clicking on this link: 11 tips to help your hair color last longer

Recommended products for preventing color fading:

Shampoo Color Preserve

sojourn colour shampoo color preserve

Conditioner Color Preserve 

sojourn colour conditioner color preserve



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